Prima App Limited
Last updated: June 2026
1. About these terms
These Terms of Service ("Terms") govern your use of the Prima mobile application and any related services operated by Prima App Limited ("Prima", "we", "us", "our").
Prima App Limited is a company registered in England and Wales.
Contact: hello@prima-app.com
By creating an account and using Prima you agree to these Terms. If you do not agree, do not use the app.
2. What Prima is
Prima is an AI-powered warmup companion app. It generates personalised warmup plans before exercise sessions based on your fitness profile, the activity you are doing, and any injuries or niggles you report.
Prima is a general wellness tool. It is not a medical device, does not provide medical advice, and is not a substitute for professional medical or physiotherapy advice. If you have an injury, medical condition, or health concern, consult a qualified healthcare professional before using Prima or starting any exercise programme.
3. Eligibility
You must be at least 13 years old to use Prima. If you are aged 13 to 15, you should have the consent of a parent or guardian.
By using Prima you confirm that:
- You are at least 13 years old
- You have the legal capacity to agree to these Terms
- You are not prohibited from using the service under any applicable law
4. Your account
4.1 Creating an account
You can create an account using Google Sign In, Apple Sign In, or email and password. You are responsible for keeping your account credentials secure.
4.2 Account responsibility
You are responsible for all activity that occurs under your account. If you believe your account has been compromised, contact us immediately at hello@prima-app.com.
4.3 One account per person
Each Prima account is for one individual. You may not share your account with others or create multiple accounts.
4.4 Accurate information
You agree to provide accurate information during onboarding. Providing false information about your health or fitness status may result in inappropriate warmup recommendations. Prima is not liable for outcomes resulting from inaccurate information you provide.
5. Subscription and payment
5.1 Subscription plans
Prima is a subscription service. We currently offer:
- Annual plan: £35.99 per year (equivalent to £2.99/month)
- Monthly plan: £4.99 per month
Prices may change. We will notify you of price changes with reasonable notice before they take effect.
5.2 Free trial
New subscribers receive a 7-day free trial. No charge is made during the trial period. Your subscription begins at the end of the trial unless cancelled before the trial expires.
5.3 Billing
Subscriptions are billed through Apple's in-app purchase system. Payment is charged to your Apple ID account at confirmation of purchase. Your subscription automatically renews unless cancelled at least 24 hours before the end of the current billing period.
5.4 Managing your subscription
You can manage, pause, or cancel your subscription through your Apple ID account settings at any time. Go to Settings on your iPhone → [Your Name] → Subscriptions → Prima. You can also access this from within the Prima app under Settings → Manage Subscription.
5.5 Cancellation
Cancelling your subscription stops future renewals. You retain access to Prima until the end of your current billing period. We do not offer refunds for unused portions of a subscription period except where required by law.
5.6 Refunds
Refund requests for App Store purchases must be made directly to Apple. We do not control the refund process for in-app purchases. Visit reportaproblem.apple.com to request a refund.
5.7 Free features
Some features of Prima may be available without a subscription. We reserve the right to change which features are free or require a subscription at any time with reasonable notice.
6. Using Prima responsibly
6.1 Intended use
Prima is designed to be used before exercise sessions to help you warm up safely. You agree to use Prima only for its intended purpose.
6.2 Physical activity risks
Exercise carries inherent risks. By using Prima you acknowledge that:
- You are physically capable of undertaking the warmup exercises shown
- You will not perform any exercise that causes pain or discomfort
- You will stop immediately if you feel unwell during any exercise
- Prima's AI-generated warmups are general recommendations, not personalised medical advice
- Prima is not responsible for any injury or harm arising from following warmup recommendations
6.3 Consult a professional
If you have any doubt about whether an exercise is appropriate for your current physical condition, do not perform it. Consult a qualified physiotherapist, personal trainer, or medical professional.
6.4 Prohibited uses
You agree not to:
- Use Prima for any unlawful purpose
- Attempt to reverse engineer, decompile, or extract the source code of Prima
- Use Prima to collect data about other users
- Attempt to gain unauthorised access to Prima's systems
- Impersonate any person or organisation
- Use Prima in any way that could damage, disable, or impair the service
7. AI-generated content
Prima uses artificial intelligence (the Anthropic Claude API) to generate warmup plans. You acknowledge that:
- AI-generated warmup plans are recommendations based on the information you provide
- The quality of recommendations depends on the accuracy of information you provide
- AI systems can make mistakes and generate inappropriate recommendations
- You should use your own judgement and stop any exercise that feels wrong or causes pain
- We continuously work to improve the quality of AI recommendations but cannot guarantee their accuracy or suitability for every individual
8. Intellectual property
8.1 Our content
The Prima app, its design, branding, text, illustrations, and AI-generated warmup content are owned by Prima App Limited and protected by copyright and other intellectual property laws. You may not copy, reproduce, or distribute any part of Prima without our written permission.
8.2 Your content
You retain ownership of any information you provide to Prima (your profile, session feedback, notes). By providing this information you grant us a licence to use it to provide and improve the service as described in our Privacy Policy.
9. Availability and changes
9.1 Service availability
We aim to keep Prima available 24/7 but cannot guarantee uninterrupted access. We may carry out maintenance, updates, or modifications to the service at any time.
9.2 Changes to the service
We may add, remove, or modify features of Prima at any time. We will endeavour to give reasonable notice of significant changes that affect your use of the service.
9.3 Discontinuation
In the unlikely event that we discontinue Prima, we will provide at least 30 days notice and arrange a pro-rata refund of any unused subscription period.
10. Limitation of liability
To the maximum extent permitted by law:
- Prima is provided "as is" without warranties of any kind
- We are not liable for any indirect, incidental, special, or consequential loss arising from your use of Prima
- Our total liability to you in any 12-month period is limited to the amount you paid for your Prima subscription in that period
- Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be limited by law
These limitations apply whether the claim arises in contract, tort (including negligence), or otherwise.
11. Indemnity
You agree to indemnify Prima App Limited and its officers, directors, and employees from any claims, losses, and expenses (including legal fees) arising from your breach of these Terms or your use of Prima.
12. Third-party services and links
Prima integrates with or links to third-party services including Strava, Runna, Garmin Connect, Nike Run Club, and Apple Fitness+. These services are governed by their own terms and privacy policies. We are not responsible for the content, availability, or practices of third-party services.
13. Termination
13.1 By you
You can close your account at any time from within the app under Settings → Data & Account → Delete Account. Deleting your account cancels access to Prima. Your subscription will continue until the end of the current billing period unless cancelled separately through Apple.
13.2 By us
We may suspend or terminate your account if you breach these Terms, engage in conduct that harms other users or our service, or for any other reason at our discretion with reasonable notice where practicable. We will not terminate your account without cause during an active paid subscription period without providing a pro-rata refund.
14. Governing law and disputes
These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of Prima will be subject to the exclusive jurisdiction of the courts of England and Wales.
If you have a complaint about Prima, please contact us first at hello@prima-app.com. We will do our best to resolve the issue within 14 working days.
15. Changes to these terms
We may update these Terms from time to time. When we make material changes we will notify you within the app and update the "Last updated" date. Continued use of Prima after the effective date of changes constitutes acceptance of the updated Terms. If you do not accept the updated Terms you must stop using Prima and may delete your account.
16. Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
17. Entire agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Prima App Limited regarding your use of the service.
18. Contact
Prima App Limited
Email: hello@prima-app.com
Website: prima-app.com